RBT and RFT (Platforms and Services)

 

 

RBT (Ring-Back-Tone) is a service that allows subscribers of a mobile network operator to set and play music pieces and other voice content during the connection of incoming or outgoing calls instead of standard tones.

 

Since 2005, IMMO is engaged in content delivery, as well as development and support of RBT services. The cooperation with 16 mobile network operators in 8 countries allowed us to accumulate vast experience in operating RBT platform solutions from the leading manufacturers (NEC, Huawei, Bercut, Comverse etc.), which led to the creation of own RBT platform with a unique functionality and flexible business logic.

 

IMMO RBT platform allows playing content both on the incoming and outgoing connection, it is characterized by the availability of unique tools that extend the RBT-services capabilities of mobile network operators. Among them:

 

• Flexible billing system, which increases the conversion from RBT by 30% due to customized billing conditions, depending on the subscriber’s paying capacity. Among other issues customized payment for services can eliminate financial user blocking;

• CRM-system interacting with different groups of subscribers, which increases customer loyalty and operator revenue;

• Statistics tools, providing multivariate analysis on-line;

• Innovative methods to promote operator services with conversion rates, which exceed the results of standard methods by more than 50%.

 

Many years of IMMO successful experience in operating RBT services in different countries and the availability of own RBT platform ensure IMMO competitive advantage, enabling it to maintain consistent high quality services, constantly develop new interesting options and functionality, demonstrate stable growth of financial indicators.

 

RBT services support for each partner is carried out by a workgroup consisting of highly qualified experts in various fields, which provides a full range of works for the service:

 

• Content management;

• Marketing;

• Innovative functionality development and implementation.

 

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"Mobile TeleSystems, OJSC has been in partnership with Inform-Mobil for more than 10 years. The cooperation with this company is carried out within the framework of SIM, SMS, IVR, USSD, ICB, WAP/WEB and RBT projects. During this period Inform-Mobil has proven itself to be a reliable partner, as evidenced by the appropriate awards."

 

P.B. Roytberg, Director for Development of Internet Services of MTS, OJSC

 

 

 

"Inform-Mobil has been the partner of MTS Russia for more than 10 years. Inform-Mobil has proven itself to be a reliable partner. In the process of our cooperation on GOOD'OK, MTS Info 2.0., and Dating products, Inform-Mobil has developed mobile applications for the specified products. We recommend Inform-Mobil as a company capable of providing high level mobile applications development."

 

M.V. Marasanov, Temporary Acting Director of Product and Service Development Department of MTS, OJSC